Latinos in Social Media (LATISM) will host an invitation-only Washington, DC blogger retreat for the top Latina bloggers in the country. Hosted next week, May 20 – 22, bloggers will be treated to a two-day “Mini MBA” where sessions will range from blog and business best practices, leadership skills, and social good.
If Latinos in the US were a stand alone country, the US Hispanic market buying power would make it a G20 economy, one of the top twenty economies around the world. It would rank as the 12 largest economy of the world
- In 2015, Hispanic purchasing power will grow to larger than all but 8 economies in the world.
More Youtube channels are launching every week in Youtube’s massive surge to launch 100 channels with original programming. Last week I mentioned Deca’s Kin Community and CafeMom’s upcoming channel. Today, Todobebé, the leading independent producer of family friendly parenting and entertainment content for the Hispanic market, announced their own Youtube channel, TodoFamilia. With over 1000 original shorts that cover topics from parenting, kids, and dads to humor, reality, and celebrity interviews, Todobebé, Inc is leveraging its already vast television audience to a condensed version on Youtube where brands and marketers can reach Hispanic moms where they are the most: online. Visit Todofamilia at www.youtube.com/todofamilia. Also, visit Todobebé’s co-founder and mom blogger, Jeannette Kaplun, on Twitter…
This past weekend Ana L. Flores, the owner of Latina Bloggers Connect, partnered with Sprint and Los Angeles Latina bloggers for an afternoon all-girls getaway in California’s wine country. “Sprint was Latina Bloggers Connect’s client when we launched a year ago,” said Flores. “Since then, we’ve established a great relationship. The client came to us a couple of months ago wanting to put together a nice event for Latina bloggers in Los Angeles as a token of their appreciation and a way to celebrate the holidays together.” Given carte blanche to come up with the event, Flores proposed a day trip to one of her favorite places near Los Angeles – the wine country in…
This week Maseca® launched a brand new website and campaign with the aptly penned main tagline of “Maseca Nos Gusta.” The website clearly reinforces Maseca as a staple in Latin recipes, but also shines a light on its healthy and nutritious qualities.
I had the pleasure of having a lunch date at Blogher with Jeannette Kaplun, the co-founder of Todobebé, the leading parenting site for Spanish-speaking moms and dads, and host of Univision’s Viva La Familia. Todobebé launched a brand-new homepage over the Blogher weekend.
Ana Flores and Roxana Soto announced today that they will be extending their popular blog into print by writing a Splanglish Baby book about raising bilingual children. The book is slated for a Fall 2012 release. Read more at SpanglishBaby.com.
This week Nestlé launched a new bilingual site geared to the Hispanic market, El Mejor Nido. Created with moms and parents in mind, the new site places an emphasis on family and the cultural kitchen.
Throughout the month of March, Nissan invited 100 bloggers and social media influencers to attend 2-day events held in San Diego, Dallas, and West Palm Beach, Florida where attendees had the opportunity to experience the Nissan Murano CrossCabriolet, described as the “world’s first all-wheel drive crossover convertible.”
Hanes recently chose influencers for the 2011 Comfort Crew, their hand-picked group of brand ambassadors. See who’s on the team.
Mom bloggers are increasingly becoming experts in their field and are receiving more requests for national media interviews. One of the co-founders of Spanglish Baby recently spoke to CNN en Español about raising bilingual children.
Latina mom bloggers Ana Lilian Flores and Carrie F. Weir are featured in Hispanic business press.
We think it’s safe to say 2010 is definitely the year of Latina mom bloggers. Here’s another reason why.
As brands understand the viability of market segmentation, more events are being targeted to niches within the mom blogging community.