You might remember the article I wrote in early February about the four mom bloggers — Emily (Busy Mommy), Shelly (MomFiles), Jenny (Picky Palate) and Ana (SpanglishBaby) – who had been chosen by Cool Whip to star in a national print ad campaign. That campaign featuring the “Cool Whip Moms” will appear in Better Homes and Gardens, Real Simple, and Family Circle magazines and has officially rolled out.
As an observer of the parent blogging space I enjoy watching campaigns unfold that interest me. I have seen a lot of posts about Hellman’s for the past year or so with bloggers going on junkets to New York City and others writing about recipes using Hellmann’s in their Real Foodies ambassador program.
Sarah James, the popular blogger behind Whoorl.com and Hair Thursday, is currently being featured on the small screen in a Pantene Aqua Light commercial.
Kraft’s Cool Whip brand has tapped four influential mom bloggers to appear in a national advertisement that will run in major women’s magazines this year.