Reviewers Retreat Bolsters Product Review Genre
The second annual Reviewer’s Retreat got underway Sunday, June 3 and extends until today at noon. Billed as the only conference that caters specifically to product reviewers Reviewer’s Retreat attracted a mix of bloggers who are new to reviewing products and those who are more experienced and want to take their blog to the next level of earning money from their work.
The meat of the conference took place on Monday with sessions about working with brands, ambassadorships, working with PR, video blogging, and growing one’s audience. With 150 moms in attendance Reviewer’s Retreat is taking place at the Great Wolf Lodge in Concord, NC, right outside of Charlotte and is the brainchild of the Double Duty Divas, Bridgette and Cecelia.
Monday morning started with my keynote speech where I discussed the power of standing out from the crowd in order to boost one’s earning potential.
Stacey DeBroff (middle), the CEO of Mom Central Consulting joined a PR professional representing Golin Harris and one of DeBroff’s Mom Central team members. They led a discussion about how bloggers can best work with PR from the agency perspective.
Meagan (Sunshine and Sippy Cups), Jenn (MommyBKnowsBest), and Angie (My Four Monkeys) — seen left to right — took their audience through a whirlwind tour of how to grow one’s audience using web tools like linkies, Pinterest, Google+, and Facebook. This panel was full of practical how-tos about how to intelligently use social media to engage and not spam one’s readers. Using the #GrowingYourAudience hashtag the session trended worldwide on Twitter throughout the day.
Amy (Mom Spark), Niri (Mommy Niri) and Stacie (Divine Miss Mommy) ran the Beyond Reviews: Ambassadorships and Paid Gigs panel where they discussed how to work with brands, earn money, and make a living as a blogger. All veteran bloggers, their information was geared to those who want to take their blog to the next level beyond basic product reviewing.
Reviewer’s Retreat continues today with a closing keynote by Collective Bias‘ Ted Rubin along with a roundtable discussion and wrap up before everyone heads back home and anticipates the location of next year’s Reviewers Retreat.