Through a blogger program run through Collective Bias influential mom bloggers will be seen in a national Walmart ad that will be distributed to one million homes this week. The ad is a special booklet featuring Johnson & Johnson products. Two bloggers of the five who are featured in the national ad are Caryn Bailey of Rockin’ Mama and Amy Bellgardt of Mom Spark.
Bellgardt was photographed by Mark Jackson for a Neutrogena ad.
“A few weeks ago, I participated in something truly amazing. A crew from the Walmart team came to my home in Edmond, Oklahoma to photograph me (yes, me!) for their latest Walmart coupon booklet!” Bellgardt wrote on her blog, Mom Spark. “I was photographed using Johnson and Johnson Neutrogena makeup products in my very own bathroom. The image below is the very photo selected for the coupon booklet, which was distributed to one million households this week.”
Caryn Bailey, also photographed by Mark Jackson, is featured with other Johnson & Johnson products like BAND-AID, Listerine, and Neosporin.
“Most days, our lives are quite uneventful,” wrote Bailey on her blog, Rockin’ Mama. “My husband goes to work, my son goes to preschool, and my daughter and I spend time together doing everything from reading and playing to napping and errands. When I started this blog nearly five years ago, I never imagined I’d be doing the kinds of things I’ve been doing, particularly as of late. From traveling across the country to working with some of the most renowned brands in the country, I don’t think anything can quite top what I did several weeks ago.”
Jennifer James is the founder and editor of Mom Blog magazine and the Mom Bloggers Club Network, a global social network of over 19,000 mom/mum bloggers. Jennifer is also the founder of Mom Bloggers for Social Good, an international coalition of 1000+ mothers who care about the world's most pressing issues and use social media and blogging for good.
Jennifer has been featured by Fast Company, NPR, Forbes, CNN, Parenting, and ABC News among many other news outlets and currently writes about global development for the Gates Foundation and Huffington Post and social good for Babble. When she gets a chance she still comes back to her roots writing about technology and chronicles the mom blogging community. You can contact her at jjames [at] mombloggersclub.com.
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