Activision’s Special Delivery to Bloggers
Brands are going to greater and greater lengths to garner the attention of highly influential bloggers. After all, brands realize there is a lot of noise in the blogging space and bloggers are inundated with pitches and products.
How do brands stand out?
Activision thought of a creative way to make the new Men In Black video game stand out: send it special delivery.
Mitch of Gay NYC Dad snapped this photo of his video game delivery.
“The games are from Activision’s PR firm,” said Mitch. “I have been working with them for some time and this is the first time they asked if I could take delivery in person. I suspected something fun like this was the reason for the special delivery request and was happy for the opportunity to get a fun pic for myself. After alI I enjoy an interesting Facebook and Twitter opportunity just as much as the next person!”
“They did not request I post anything about the delivery but they did suggest I have a camera ready,” Mitch continued. “I was happy to oblige as they are a great firm to work with. And I received two video games worth $100. I usually get mailed one for review.”
“I was happy to participate in this way and enjoyed the experience. It is nice for the PR folk to change it up to help us all get more attention, I feel I benefit as well (after all I check my Klout score every 10 minutes – ha!)”
Visit Mitch at Gay NYC Dad and on Twitter at @gaynycdad. Visit Activision’s Men In Black page.
I love how they are totally in character. It beats having your package waiting on the doorstep in the rain. Way to go, Activision.
This is fantastic! I love when brands get creative with their message! Kudos to you, Activision!
That is pretty smart marketing.
How fun! I know that UNIQUE deliveries really stand out and I remember those brands more than others. This is not to say ones that are fancy or more expensive, but truly unique.
That’s pretty darn genius.