One Third of All Bloggers Are, That’s Right, Moms

Posted by Jennifer James on Monday, March 12, 2012 · Leave a Comment

Everyone always declares that mom bloggers are a force to be reckoned with and now there are more Nielsen numbers to verify it. According to recent data published by Nielsen/McKinsey Incite, a social media intelligence agency, one third of all blogs are written by moms and half of all bloggers are women.

Nielsen/McKinsey does include moms who post solely on Twitter and/or Facebook and lump them all into the blogger category which I disagree with. I would call those women social media moms as opposed to bloggers.

In addition to the overwhelming prevalence of women and mothers who blog, they are also mostly well-educated, and are three times more likely to post on message boards and forums.

This data isn’t surprising, particularly, the statistics about moms who blog. It’s verifies once again that the mom blogging community is not waning, but getting stronger in numbers.

Jennifer James

Jennifer James is the founder and editor of Mom Blog magazine and the Mom Bloggers Club Network, a global social network of over 19,000 mom/mum bloggers. Jennifer is also the founder of Mom Bloggers for Social Good, an international coalition of 1000+ mothers who care about the world's most pressing issues and use social media and blogging for good. Jennifer has been featured by Fast Company, NPR, Forbes, CNN, Parenting, and ABC News among many other news outlets and currently writes about global development for the Gates Foundation and Huffington Post and social good for Babble. When she gets a chance she still comes back to her roots writing about technology and chronicles the mom blogging community. You can contact her at jjames [at] mombloggersclub.com.

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