One Third of All Bloggers Are, That’s Right, Moms
Everyone always declares that mom bloggers are a force to be reckoned with and now there are more Nielsen numbers to verify it. According to recent data published by Nielsen/McKinsey Incite, a social media intelligence agency, one third of all blogs are written by moms and half of all bloggers are women.
Nielsen/McKinsey does include moms who post solely on Twitter and/or Facebook and lump them all into the blogger category which I disagree with. I would call those women social media moms as opposed to bloggers.
In addition to the overwhelming prevalence of women and mothers who blog, they are also mostly well-educated, and are three times more likely to post on message boards and forums.
This data isn’t surprising, particularly, the statistics about moms who blog. It’s verifies once again that the mom blogging community is not waning, but getting stronger in numbers.