Bloggers Star in New Hellmanns’ Videos
As an observer of the parent blogging space I enjoy watching campaigns unfold that interest me. I have seen a lot of posts about Hellman’s for the past year or so with bloggers going on junkets to New York City and others writing about recipes using Hellmann’s as Real Foodies ambassadors. I think one of the reasons this campaign has piqued my interest is because number one, I love food and secondly, I think it’s just been a smart campaign using the right mix of bloggers. And, did I mention I love food?
Recently Niri of MommyNiri.com, Mitch of GayNYCDad.com and Jackie of MySentimentExactlee.com starred in Hellmann’s Chicken Change Up videos making some of their favorite, easy chicken recipes. Both videos turned out quite well. In fact, I completely watched both, something I rarely do.
Here is Niri’s Chicken Change Up video as well as her post detailing her stint in New York filming the spot.
And here is Mitch and Jackie’s video along with Mitch’s post from the day.