Food Associations Court Mom Bloggers

Those of us who notice the big players in the mom blogging space know that consumer foods make up a huge part of product reviews and online activity with mom bloggers.

Cool Whip Rolls Out Print Ad With Bloggers

You might remember the article I wrote in early February about the four mom bloggers — Emily (Busy Mommy), Shelly (MomFiles), Jenny (Picky Palate) and Ana (SpanglishBaby) – who had been chosen by Cool Whip to star in a national print ad campaign. That campaign featuring the “Cool Whip Moms” will appear in Better Homes and Gardens, Real Simple, and Family Circle magazines and has officially rolled out.

Shutter Sisters’ Oasis Opens Registration

Last year the buzz in the world of female photographers was hands down Camp Shutter Sisters. Camp Shutter Sisters was thrown by well-known photographer and author Tracey Clark and her partners.

Future Fortified Targets Mom Blog Market

There is no better online market to reach when it comes to charitable efforts than mothers. Mothers are the ones who exhibit the most empathy for others, especially when it comes to understanding the problems other mothers and their families experience around the world.

Hyperion Releases Stephanie Nielsen’s Book Trailer

Since 2005 Stephanie Nielsen has written her blog NieNie Dialogues. She attracted a legion of fans and then tragedy struck when she and her husband were in a horrible airplane crash.

New Voice Recognition App

When the iPhone 5 hit the market everyone raved about Siri (Speech Interpretation and Recognition Interface), Apple’s voice recognition software. Now there is a voice recognition app everyone can use. Called Evi, the app is free on Android devices and costs $.99 in the iTunes store. Evi is available for phones, iPads, and tablets.

Big Media Mom Site Launching Soon

If there is one thing I absolutely love doing it’s watching the online mom space evolve. There are a ton of traditional parenting sites.

Mom Bloggers Set Sail on Disney Fantasy

Disney Cruise Lines is playing host to influential parent bloggers on the Disney Fantasy, Disney’s newest cruise ship. With two back-to-back four day, three night junkets moms and their families are getting a first-hand look at the ship and all it offers for families. One media junket was scheduled for March 23 and the second junket started this Monda, March 26.

Are You Correctly Marketing to Mom Bloggers?

In a recent mom blogging survey I am conducting -whose participants are asked to remain anonymous – I asked moms what they like about the best PR firms and agencies they work with. Slated for official release later this year every response thus far from each blogger has mentioned three elements to a healthy blogger – PR relationship: r

Bloggers Star in New Hellmanns’ Videos

As an observer of the parent blogging space I enjoy watching campaigns unfold that interest me. I have seen a lot of posts about Hellman’s for the past year or so with bloggers going on junkets to New York City and others writing about recipes using Hellmann’s in their Real Foodies ambassador program.

Pinterest Updates Its Terms of Service

In light of all the web chatter and concerns about Pinterest’s Terms of Service it’s no wonder Pinterest made it a priority to update their TOS — stat.

The Number One Way to Craft Your Brand

I read a lot of mom blogs. It’s inevitable. Owning a site where thousands of mom bloggers converge gives me a keen look at the digital mom space and who’s in it. Most mom bloggers, I’ve noticed, really aren’t blogging for the cold hard cash. Rather, they are newer bloggers with small children who might review products on occasion, but who mainly tell stories about their everyday lives. Many of these blogs remind me of how the mom blogging community was seven years ago when all we did was talk about our families and daily lives.

Latina Mom Bloggers Grow Into Powerful Niche

If Latinos in the US were a stand alone country, the US Hispanic market buying power would make it a G20 economy, one of the top twenty economies around the world. It would rank as the 12 largest economy of the world

- In 2015, Hispanic purchasing power will grow to larger than all but 8 economies in the world.

Can You Cut Through the Noise?

There are about four million mom bloggers according to Nielsen. That’s a lot of moms who blog. Do you know how to cut through the noise or do you get lost in the sea of voices?

[Infographic] Why Pinterest in So Addictive

I must admit I am not a Pinterest user. I’m one of those people who really has to monitor my online activity otherwise I’ll fall into all types of mindless traps.

Memolane, TimeHop Look Back One Year Ago

I often wax nostalgic about what I was doing a year ago today by simply checking my email. I mentioned in January that TimeHop had recently launched a service where you can receive daily email updates with your social media activity from one year ago today.

Blogher Breaks Into Top 100 US Sites

Blogher announced yesterday that according to comScore Media Metrix they have now joined the ranks of the top 100 U.S. web properties.

Flexing Your Blogging Muscles

Over the past three days I have been challenging myself though running. I am not a natural runner, mind you. I have simply worked on being able to sustain a run longer than a block or two and for some reason this past weekend something “clicked”. I was able to run longer than I ever have probably in my entire life. Running for an extended period of time, I’ve discovered, gives you a lot of free time to think. I haven’t yet learned the art of zen running where I can clear my mind while pounding the pavement. Oh, no. My mind was rambling with all manner of things, especially blogging. Blogging is similar to…

Rio + Social Gives Global Voice to #SocialGood

The United Nations Foundation* is hosting a global social media event, Rio + Social, on June 19 in Brazil the day before world leaders converge upon Rio to discuss weighty issues surrounding sustainable development.

[Audio] Best of the Week – 3/16

If you missed any of the articles on Mom Blog magazine, take a listen to some of my picks of the week. Find them at http://www.momblogmagazine.com/index/portfolio. listen to ‘This Week at Mom Blog Magazine – 3/16’ on Audioboo (function() { var po = document.createElement(“script”); po.type = “text/javascript”; po.async = true; po.src = “http://d15mj6e6qmt1na.cloudfront.net/assets/embed.js”; var s = document.getElementsByTagName(“script”)[0]; s.parentNode.insertBefore(po, s); })(); advertisement // Jennifer JamesJennifer James is the founder and editor of Mom Blog magazine and the Mom Bloggers Club Network, a global social network of over 19,000 mom/mum bloggers. Jennifer is also the founder of Mom Bloggers for Social Good, an international coalition of 1000+ mothers who care about the world’s most pressing issues and…

Scary Mommy’s Book Tour Starts in April

Jill Smokler, the popular mom blogger behind ScaryMommy.com and new author, will be headed out on an east coast and midwest book tour beginning on April 4 in New York City.

Site Launches With 400,000 Free Stock Photos

I cannot begin to tell you how much money I have spent on stock photography since I began building web sites nine years ago. You would probably fall out of your chair if you knew how much I shell out annually to make my posts pretty. Today I am happy to report that a new site, StockFreeImages, has launched with 400,000 free stock photos.

Ebay Hosts Bloggers for #EbayParent Event

Bloggers are in San Jose at Ebay’s headquarters this week for another Parent Panel Summit hosted for their team of parent bloggers. According to Leticia Barr (Tech Savvy Mama), one of the parent panelists, they will be meeting with Ebay Green as well as with the fashion, mobile and social media teams as well. Throughout the years one of the key takeaways I have always learned as an observer of Ebay’s Parent Panel Summits is that they are always highly informational and panelists share the information they learn from Ebay freely. As always you can glean a lot through the panelists about selling online and SEO. Some #EbayParent tweets from the summit: https://twitter.com/#!/techsavvymama/status/180064614938198018 https://twitter.com/#!/Jennifer_Brandt/status/180026935861198850 https://twitter.com/#!/MommyDelicious/status/179998816479617025…

Pinterest, Blogs Trump Twitter and Facebook Influence

We all know that Pinterest is the Internet’s darling right now (particularly with women) and according to Blogher’s most recent survey it is also the social network women trust most. In fact, Pinterest along with blogs are trusted by 81% of women. Comparatively 73% of women trust Facebook and 67% trust Twitter. When surveyed about making purchases 61% of women who were surveyed said they made a purchase from a Pinterest recommendation and 47% said they made a pruchase from a blog recommendation. Facebook and Twitter came in at 33% and 31% respectively. Based on the climate of the female blogosphere I can see that these numbers look – at the outset – to be…

Mom Blogger Live Tweets From White House

Today Kia Morgan Smith, Atlanta mom blogger at CincoMom.com and the owner of the non-profit Atlanta Diaper Relief, will live blog from the White House’s south lawn when President Obama welcomes British Prime Minister, David Cameron, and his wife to the nation’s capital. Eighty influencers were chosen after the White House put an open call out on Twitter and were personally invited by the White House to live tweet the occasion. Smith, who tweets at @kiamorgansmith, told the Douglas County Sentinel, “I will be tweeting from the time I get up. I’ll tweet what I’m wearing, my shoes, everything. It’s going to be the best experience. I will savor each and every moment.” https://twitter.com/#!/KiaMorganSmith/status/179877173316952065 https://twitter.com/#!/KiaMorganSmith/status/179894998014234624…

Why Great Content is Imperative to Any Blog

Today I was on my regular mentoring call and was asked if I have any advice about writing consistent content in the midst of a busy day. We have all struggled with this to be sure.

Sony Hosts Bloggers in Sedona

Tech, mom, and photo bloggers are in Arizona on a media junket this week courtesy of Sony. Using the hashtag #sedonasony, bloggers are learning tips and tricks about Sony’s cameras including the NEX-7 and NEX C-3 as well as getting a hands-on look at the Sony Tablet S and e-readers.

The New Codes for Attribution

In my experience the mom blogging community has been very fair as far as attribution goes. Moms are heavy linkers! But that is not always the case in every blogging niche. And even with best intentions we can sometimes forget to properly attribute the source of information we have read, heard about, saw on Twitter, Facebook, Pinterest and the list goes on and on.