Philips Avent’s Viral Video Bolsters Facebook Page

Posted by Jennifer James on Thursday, February 23, 2012 · Leave a Comment

Every brand longs to have a viral video. Why? Traffic and branding are key to reaching busy, low-attention-span online consumers. Creating a viral video is not an easy feat, mind you. It takes hard work and a brilliant idea to turn a little whimsy into a well-executed viral video.

Philips Avent’s creative agency, the Viral Factory, succeeded in creating a compelling viral video this year. So far the video has been seen nearly 200,000 times and its Facebook page has over 80,000 likes.

“The campaign aim is to establish Avent’s facebook page as a forum where moms can exchange tips and help each other through the early years of motherhood,” said a representative from Philips Avent. “Our idea was to research and depict real mums tips for getting a tired and grizzly baby to sleep, and start the conversation. The idea was a simple one, the execution was not. It was extremely important for us that the film was based on genuine research and featured real moms and their babies. A team of reaserchers carried out on-line and in person interviews with hundreds of moms, and we wittled that list down to the most compelling and also interesting tips.”

Jennifer James

Jennifer James is the founder and editor of Mom Blog magazine and the Mom Bloggers Club Network, a global social network of over 18,000 mom bloggers ranging from US mom bloggers and vloggers to gamer moms and UK mummy bloggers. Jennifer's work has been cited on Read Write Web, Radian 6, Forbes.com and CNN to name a few. Jennifer also recently started Mom Bloggers for Social Good, a site that helps moms use social media and blogging for good. Jennifer blogs at JJamesOnline.com and can be contacted at jjames [at] momblogmagazine.com.

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