Duane Reade Woos New York City Bloggers
As I mentioned in my predictions post earlier this week there will be increased opportunities for bloggers to connect with brands in 2012. Duane Reade, New York’s powerhouse drugstore chain, is looking for 10 VIP bloggers to serve as brand advocates throughout the year. The drugstore chain is currently holding a New York City-wide blogger competition to find their top 10 bloggers.
For the 10 bloggers who are chosen, they will receive $200 in Duane Reade gift cards each month, be featured in a Duane Reade circular, attend high level corporate meetings and receive exposure through Duane Reade’s social media platforms.
Currently 10 New York City bloggers are already working on a separate Duane Reade sponsored campaign through Collective Bias. Melissa Chapman of The Staten Island Family recently wrote about shopping for dinner at Duane Reade.
“I’ve had the freedom to write three blog posts of my own choosing and engage with the brand as creatively as I’d like,” said Chapman. “They’ve been nothing but supportive, encouraging me to try their products and are incredibly respectful and solicitous of bloggers and our needs.”
If you are a New York City blogger read more about Duane Reade’s blogger contest on their Facebook page.