Million Moms Challenge Launches in Times Square
I am in New York for Social Good Week while the UN General Assembly is in town to convene talks about non-communicable diseases and their effects on global health. I have a full slate of events, launches, parties, panels, and interviews so be sure to follow my posts this week.
Today ABC News and the UN Foundation launched the Million Moms Challenge (www.millionmomschallenge.com) that charges moms around the world to connect around the issue of maternal and child health. The Million Moms Challenge was created to make a difference in the lives of moms and children who need the most help. In fact, for the first 100,000 sign ups, Johnson & Johnson will donate $100,000 to several NGOs helping moms and babies around the world.
Partners of the global effort include African Medical and Research Foundation, CARE, Global Alliance for Improved Nutrition, GAVI Alliance, mothers2mothers, ONE, Partners in Health, Riders for Health, Save the Children, UN Foundation’s Shot@LifeTM campaign, US Fund for UNICEF, White Ribbon Alliance, and WorldVision.
This morning I made my way over to Times Square to see the official launch of the Million Moms Challenge on Good Morning America. On hand were several NGOs including Save the Children and World Vision who wore stickers that read “Million Moms” and who raised their hands in solidarity to help mothers in third world countries. Good Morning America also launched the Million Moms Challenge with footage of the ONE MOMS trip to Kenya of which I was a proud participant.
I loved seeing British mummy bloggers here at the Million Moms Challenge launch as well. They work closely with Save the Children UK and currently have an effective campaign for #healthworkers going on across the pond.
On the Net: www.millionmomschallenge.com
Photos taken by Jennifer James