Exposure: As a Mom Blogger How Far Will You Go to Get It?
I haven’t lied or exaggerated any of the issues in my relationship (for better or worse everything in there is the truth!)- rather I’ve exposed what really goes on behind the closed doors of my marriage. And in the comments section, while I’d love to censor and only allow the flowery, wonderful ones that express how super intelligent I am, I do publish the mean-spirited ones which often cut right to my core and call me a money grubbing whore, or pontificate about what a horrible marriage I have and that I should divorce my husband.
I guess the question I’ve been asked most is do I write about my life for exposure and do I pimp out the very intimate details so that I’ll get more pageviews. And the answer is a vehement no. I write the blog because it’s a little corner of the earth I’ve created that’s all mine—where I am free to be honest about who I am, to share my experiences in the hopes that others will share theirs, to laugh and cry. If I can make a little money in the process well that’s just icing on the cake. The words I write, the content I produce is mine and represents some of the best and at times maybe the worst parts of who I am.
Several months ago, when my father-in-law became gravely ill with cancer, I wrote a blog post about my feelings. Unfortunately the backlash I received from my husband’s side of the family, was not at all what I expected, being that my post came from a very honest and raw place. His relatives accused me of trying to exploit my father-in-law’s sickness to gain viewers and readers, which was not even a blip on my radar screen. I honestly wrote about the experience because it was what was happening in my life, and was weighing heavily on me. In fact the outpouring of support I got from other bloggers literally helped to carry me through that very difficult experience, which ultimately resulted in my now defunct relationship with my in-laws.
I’m sure there are those who use, or magnify their personal issues, family and friends to craft salacious posts that might raise their pageviews. But it is not something I would ever consider. But I do wonder…how far would you go to gain exposure for your blog and your brand? And at what point do you draw the line? And since I’m already broaching the subject of exposure, I’m also curious as to what you are willing to do for a brand or a company, who wants to work with you and in exchange will provide you with the all-mighty exposure. How do you come to the realization that the recognition you are gaining via working for this company be it as part of a mom’s panel, an ambassador, the face of a brand- for no cash in return-is worth the time and effort you’ve invested.
My answer, it’s not simple, and it really needs to be examined on a case-by-case basis, which for me means, there has to be some kind of monetary compensation because remember, working for tampons is just no fun!