Question: What is your best advice for mom bloggers who want to work with more brands in 2011.

Be clear regarding how you want to work with brands and act accordingly. Don’t let other bloggers, PR people or even brands make the decision for you. Take responsibility for your personal blogging journey.

If you are fine doing reviews, giveaways and attending brand events, then that is great.  Do you.  However, if you are ready to move from hobby to business, know that it is possible.  Tap into all that you have at your disposal – natural gifts, passions, past work experience, current social media connections, etc. – and go for it!  Let the brands that are natural fits know that you would like to work with them on another (monetarily compensated) level.  You will never know the outcome unless you ask.  The worst that can happen is that they will say “No” and you will be exactly right where you currently are at.

Sponsorships, endorsements, advertising, consulting, event planning and hosting and writing on brands’ sites are just a few ideas to get your mental wheels turning.  (Brands also like to pay for Twitter parties. That’s just not my thing, but it might be yours.)  Anyway, I am living proof that you can make the switch from hobby to business.

Earlier this year I set a financial goal to make enough to “pay my mortgage” each month through social media checks. I am happy to report that I exceeded my 2010 goals.  Yes, I worked hard but the biggest hurdle was a shift in my mindset.  We can all do even greater things as we work with brands in 2011!

- Kim Coleman
Mom In the City |  @mominthecity

Jennifer James

Jennifer James is the founder and editor of Mom Blog magazine and the Mom Bloggers Club Network, a global social network of over 19,000 mom/mum bloggers. Jennifer is also the founder of Mom Bloggers for Social Good, an international coalition of 1000+ mothers who care about the world's most pressing issues and use social media and blogging for good. Jennifer has been featured by Fast Company, NPR, Forbes, CNN, Parenting, and ABC News among many other news outlets and currently writes about global development for the Gates Foundation and Huffington Post and social good for Babble. When she gets a chance she still comes back to her roots writing about technology and chronicles the mom blogging community. You can contact her at jjames [at] mombloggersclub.com.

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